Cement Mixers and Customer Development
Brant and I have finally finished our book, The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany, within which we have included interviews from successful...
View ArticleYou Can Outsource Customer Development, You Can’t Outsource Learning
The consultants came out in droves to weigh in on Steve Blank’s recent post, “Consultants Don’t Pivot, Founders Do.” (Myself included.) Generally, all were in agreement with Blank’s primary point:...
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Customer Development Funnel Image v.4
Last December, I created the first version of this image, depicting how you might think through your customer acquisition and conversion funnel. In January, I modified the image and added tooltips. In...
View ArticleB2B Customer Development
I received a comment on the “Art of Customer Development Conversation” post regarding B2B Customer Development conversations and specifically, “how to navigate complicated customers where you’ll...
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The #CustDev Whiteboard
Steve Blank and Alex Osterwalder have combined their respective methodologies, Customer Development and Business Model Generation, into a powerful business model generation and testing framework....
View ArticleCrossing the Lean Startup Chasm
As an early believer in Lean Startup movement, I can perhaps be excused for my unbridled enthusiasm for the release of Eric Ries’ new book, The Lean Startup: How Today’s Entrepreneurs Use Continuous...
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